As it is, the fight has barely made a ripple on this side of the Atlantic. It hardly helps, of course, that it is taking place in the US and in a different time zone, nor that it takes place on the second weekend of January, a famously barren and frugal month. But still, that is no excuse. In fact, even if the fight between Matias and Smith had been held at home – or, say, in Riyadh, our second home – it is hard to believe the reaction to it would be any different. After all, being a “world champion” in Great Britain no longer means what it used to mean, back when it was harder to achieve and we all recognised the names.
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