Ambitious Ed Pereira aiming to shatter 135,132 boxing attendance record

January 16, 2026


“Many, many, many years ago, boxing was the biggest sport in the world,” he added. “Bigger than football [soccer]. Football’s never been the number one sport. Boxing was always the number one sport. Over the period of time, and actually I was doing a little bit of research and looking back in time, the heavyweight champion of the world was known as the king of the world. You could walk in the street. I always say this line, you could go up to a granny in Bolton many, many years ago and ask her who the heavyweight champion of the world was. And she would tell you exactly the same. If there was a granny walking in New York City, she would tell you. Unfortunately, now they don’t. That doesn’t mean that that can’t happen again. And I think if you look at, and I clearly understand the purist’s view with Jake Paul, but if you actually look at the amount of eyeballs that Jake Paul’s getting into the sport, that shows you his potential. Whether you agree with him or you don’t agree with him, the eyeballs are undeniable. And the fact that he’s bringing the sport to a wider audience is undeniable.



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