Ben Shalom welcomes Zuffa Boxing and Paramount to ‘crowded marketplace’

February 2, 2026


“It’s good that another broadcaster in the US has come in [in Paramount+ who are working with Dana White and Zuffa]. DAZN have been powering that market for a while, and they still think they’re the number-one place by some distance. So it’s good to have Zuffa in there. But I think as long as money’s coming to the sport and there’s opportunities for fighters, then it’s great. I think in a crowded marketplace, you have to do something different, and that’s what our focus is today.”



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