The bout has even more of a shock value than what we have grown accustomed to in a typical Paul fight. Paul, who holds a record of 12-1 (7 KOs), is going from fighting a lightweight Gervonta Davis to facing a heavyweight a month later, after the bout with Davis was canceled. That led to the bout with the 36-year-old Joshua. Paul, 28, has been a force in boxing, cultivating mostly pay-per-view match-ups that always bring some level of intrigue. Paul’s mastery of marketing mirrors the way social media works – ridiculous notions in posts become things people can’t stop talking about. This was evidenced last year when he faced Mike Tyson, a boxing legend, who was in his late 50s at the time of the fight. Though many favored Paul to win, which he did, people couldn’t help but wonder if Tyson still had it. Now, in this fight, the intrigue is: what will happen? Even, will Paul get knocked out?
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