Still, with no option but to wait, I watched them on Saturday. For six rounds I watched Juergen Uldedaj and Rolly Lambert deliver the kind of fight you would expect from two fighters you had previously never heard of and I watched an OnlyFans logo flash up on screen at regular intervals during the bout. At first, its presence seemed in bad taste – one more sign of how far we, as a society, have fallen – yet, the more I thought about it, the more appropriate it started to feel. In fact, it could be argued that never has a sponsor been more on brand for a sport like boxing than OnlyFans. For years the sport has been spreading its cheeks for pay, in private, and the good thing now, thanks to other sports doing the same, is that it is fine to do it publicly, proudly. Now it’s actually deemed empowering – the spreading, the flaunting – and is embraced rather than shamed by fans and people who should know better. If ever in doubt, just look at all the great fights being made and how each of them is received. Look at how many fighters are getting the chance of a lifetime to visit the Middle East and return with a sack full of money and their dignity still intact.
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