“I don’t really see it as competition. I’m a serious promoter,” De La Hoya said. “I’m a promoter who’s gonna promote and develop world champions from the start. I’m gonna identify prospects, and I’m gonna build them just the way I built Canelo, just the way I built Ryan Garcia, just the way I’m building all my champions now: step by step. I’m not gonna get them beat and eliminated right off the bat. This is more like a reality show, a game show or something. I don’t really see it as real boxing and competition.”