Paul knows what social media feeds off of. He can create the videos that move the needle, and now, as a boxing promoter, his personal social media platforms have larger reaches than some networks, let alone boxing promoters. Paul’s investment in social media before becoming a boxer has paid off, as it has granted him unprecedented power. Paul backdoored his way into boxing, but now he is the most viral boxer in the sport, and any major fight he takes is a huge moment. Just look at Friday’s event, which not all fight fans will love, but it will bring in viewers, and intrigued to see what will happen.
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