WWE and UFC are two of the world’s most iconic brands. Together, they represent a sports marketing juggernaut that provides best-in-class brands, like DoorDash, with unparalleled engagement with a world-wide diverse audience made up of the most hard-to-reach demos at the intersection of sports, entertainment, and culture.
WWE and UFC have massive global popularity, collectively serving more than one billion young and diverse fans across more than 210 countries and territories, with 49 percent of the fanbase falling in the ‘young adult’ age demographic (18-34). Equally appealing to brand partners is the high degree of interest among the female demographic, as females comprise nearly 40 percent each of the respective UFC and WWE fan bases.
DoorDash will collaborate with WWE and UFC to create custom engagement opportunities with this highly coveted audience, leveraging multiple platforms. Among the highlights, DoorDash will be a Presenting Partner of a future WWE Premium Live Event and will feature multiple branded touch points from the promotional lead up to the in-broadcast action.
Similar to WWE, UFC will showcase DoorDash within a selection of its biggest events and premier content, including DoorDash serving as a Presenting Partner for a 2026 UFC numbered event. In addition, UFC will offer DoorDash the flexibility to integrate UFC talent throughout its marketing efforts, providing a stage for select UFC athletes and personalities to serve as ambassadors. DoorDash will also have an evergreen presence within UFC’s massive digital ecosystem, including @UFC on Facebook, X, and Instagram, providing opportunities to continually engage with fans.
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