The plate design features UFC’s logo in its primary red colors, along with the phrase “UFC Lives Here,” breaking through a bold background.
“We’re thrilled to partner with UFC to bring this iconic brand to Texas roads,” said Steve Farrar, CEO and President, My Plates.
Fans were able to pre-order their new specialty license plate at select locations throughout the Toyota Center, with the campaign also being promoted in-venue via QR code.
Starting at just $50 per year, the new UFC specialty license plate comes in a bold background-only design and allows up to six personalized characters. During the pre-order phase, fans can also take advantage of special savings – up to $55 off the new plate.
A portion of proceeds from the sale of each UFC specialty license will benefit the UFC Foundation, a non-profit, section 501(c)(3) organization committed to giving back to the communities that host its events. For more information, please visit UFCFOUNDATION.
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