The in-person presentation is a cousin of sorts to what Zuffa Boxing head Dana White insists upon as UFC CEO/president, the company he and former owner Lorenzo Fertitta guided from a $2 million purchase to a $400 million sale to TKO Group Holdings Executive Chairman Ari Emanuel, who, like TKO CEO Mark Shapiro and company executive and WWE President Nick Khan, was in attendance from the first bell of Friday’s first bout.
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